How to Get More Google Reviews for Your Nail Salon
When someone searches "nail salon near me", Google shows a map with three salons at the top. Reviews play a big part in which salons appear there — and in which one the client taps. A salon with plenty of recent, detailed reviews looks busy, trusted and safe to try.
Here's how to get more Google reviews for your nail salon, the honest way.
Why Google reviews matter
- Local search. Google says review count and score are part of how it judges a business's prominence in local results.
- Trust. New clients read reviews before booking, especially for acrylics, extensions and nail art.
- Feedback. Reviews tell you what clients love — and what to fix.
1. Ask at the right moment
The best time to ask is right after a great visit, while the client is admiring their nails. A simple "If you love them, a Google review would really help us" works better than a sign on the wall.
2. Make it one tap
Every extra step loses reviews. Get your review link from your Google Business Profile and share it:
- In a thank-you SMS or email after the visit.
- As a QR code at the front desk.
- On your receipts.
3. Send a follow-up automatically
Busy desks forget to ask. A review request sent automatically after each visit keeps reviews coming in every week, not just when someone remembers.
4. Ask everyone — don't filter
It's tempting to only ask clients you think are happy, or to send unhappy clients somewhere else. Don't. Google's policies don't allow selectively soliciting positive reviews, and it can also mislead consumers. Ask every client the same way, and deal with problems by talking to the client directly.
5. Reply to every review
- Positive reviews: thank the client by name and mention the service. It shows future clients you care.
- Negative reviews: stay calm, apologise for the experience, and invite them to contact you to fix it. Never argue in public.
6. Never buy or fake reviews
Fake reviews breach Google's policies and Australian Consumer Law. The ACCC has taken action against businesses over fake reviews. Real reviews from real clients are the only ones worth having.
7. Keep your profile complete
Reviews work best on a complete profile: correct hours, phone number, photos of your work and salon, your services and a booking link so people who read your reviews can book straight away.
A weekly review routine
- Review request sent after every visit
- QR code at the desk
- Reply to new reviews twice a week
- Share your best reviews on Instagram
- Look for patterns in feedback once a month
Reviews bring new clients to your door; online booking turns them into appointments. Put your booking link on your Google profile so people who read your reviews can book straight away — see the booking link guide and the nail salon booking app.